The Great Hack

Facebook and Cambridge Analytica Scandal

  • Create psychographic profiles of the subjects of the data.
  • The profiles created were detailed enough to suggest what kind of advertisement would be most useful to persuade a particular person in a specific location for some political event.
  • 2015 and 2016 campaigns of United States politicians Donald Trump and Ted Cruz.
  • 2016 Brexit vote.
  • 2018 Mexican general election, 2018, for Institutional Revolutionary Party.

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